Disclosure policy - Epic Road Rides Back to top
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Disclosure policy

Epic Road Rides is all about providing inspiration and impartial, super useful information to road cyclists that want to ride the world’s best routes.

One of our core values is honesty: if we wouldn’t recommend something to our best friend, we won’t suggest it to you.

It's in this spirit of openness and transparency, that we describe below the different streams of revenue generated by this website. 

We hope this reassures you that the money we receive from this website does not jeopardise our commitment to only promoting what we love. If you have any questions, do drop us a line.


Brand ambassadorships

We promote the products/services of brands that we love and are aligned with our vision and values, in return for payment (which may be financial and/or in kind). 

We view these as long-term relationships and are careful to only represent brands that we truly believe in.

We often create content that is "supported by" or "sponsored by" these organisations, as well as sponsored reviews of their products/services. 


"Supported by"

Where an article is marked as "supported by" a particular organisation, this means we have received payment from that organisation (whether cash or in kind and whether specifically for the article or as part of a broader relationship).  

The content is editorially independent.

That means we choose what subject to write about, what words and images to use and we don't show it to the organisation for approval before publication.

An example of "supported by" content is our Mortirolo ride guide.


"Sponsored by"

As with a "supported by" article, where an article is marked as "sponsored by" or "sponsored post", this means we have received payment from that organisation (whether cash or in kind and whether specifically for the article or as part of a broader relationship).  

The difference is that, for sponsored articles, the organisation will have had significant input into the content. Though we retain ultimate editorial control, they may have chosen what to write about, have written some or all of the words and provided the images. We may have sought their final approval before promotion of the article.

We only agree to sponsored content that we think will be truly interesting and of benefit.

An example of "sponsored by" content is our Q&A with Bike Weekender.


Sponsored reviews

In some cases we are gifted the product/service we review. If this is the case, we make it very clear at or near the start of the review. 

Before we agree to review a product/service, we explain to organisations that we retain editorial control over the review we write. 

You will see that we include the negatives, as well as positives, of any product/service we review, even where we have received the product/service as a gift. 

An example of a sponsored gear review is our Cyclon cleaning products review.


Affiliate links

On our site you’ll find affiliate links to third party websites, for example to Wiggle and Booking.com.

If you click on these links and buy something we may make a small commission.

We only include links to things we believe in and think will be of value to you.


Advertised accommodation

We also work with accommodation providers who want to attract cyclists to stay in their holiday apartments and houses.

We receive payment for listing their property in our guides.

We mention this within the accommodation section of the relevant guides.


Amazon Associates Disclosure

Epic Road Rides is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, and Amazon.es.

We are a participant in the Amazon Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon and affiliated sites.

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

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