Work with Epic Road Rides: content marketing by (and for) cyclists Back to top

Work with us

Do you want to leverage the credibility and influence of our brand, which inspires road cyclists to explore the world by bike?

We love to work with partners that are passionate about cycling and providing the best possible experiences to their clients.

Find out how we can work together below!

1. Are we a good match for you?

We are an award-winning website that inspires cyclists to visit new places through firsthand accounts of incredible rides and stunning photography. We give them all the information they need to book a trip including top picks for bike-friendly accommodation, practical tips, plus what to do when they’re not cycling.

Epic Road Rides sees travel, holidays and vacations from a cyclist’s perspective. We help our readers get under the skin of places they visit and take the hard work out of planning cycling holidays and discovering new destinations by bike. 

We are all about high quality, individual, one-off experiences.

We also share our thoughts on the best cycling products and services that will help our readers get the most from a trip.

You might also find the “What Makes Epic Road Rides Different?” section of our About us page helpful.

Who runs Epic Road Rides?

Epic Road Rides is run by Clare Dewey and a small team of keen cyclists.

Clare was voted BikeBiz Woman of the Year 2020. There's more information on Clare under the "Finding your Epic Road Rides" section of our About us page.

Who are our readers and how do they find us?

Our readers are passionate road cyclists that want to ride their bikes on holiday. 

They predominantly find us via Google search, where our articles are consistently in the top few spots for the words cyclists use when researching their trips. They also find us via social media and word of mouth.

Our media pack contains all the detailed demographic information you'll need. Get in touch and we'll send it over.

I wanted to let you know that I have found to be an excellent resource. I absolutely love it.

I've recently come back from holiday in California with my wife. I used your site to help work out where to stay and also used the site to help find routes using Ride With GPS. And hired bike via Helens Cycles in Santa Monica (who were great). Just to close - wanted to say how pleased I am we bumped into you on Box Hill that day and I will continue to tell my cycling buddies about your great site.

Neil Berry

For my athletes training around the world, Epic Road Rides is massively helpful. Whether they’re targeting national and international titles in cycling or triathlon, tackling RideLondon, or planning a family holiday, Epic Road Rides is a game changer. It means they can spend more time riding and less time planning.

Matt Bottrill Multiple British time trial champion, coach and founder of Team Bottrill

I loved your Stelvio guide. I can’t get over the amount of effort that Epic Rides puts into these publications - move over Col Collective! I find your guides exciting and personal, knowing they’re written by passionate cyclists, for cyclists! Thanks for all the hard work (I’m jealous naturally) that you put into them.

Eimear Darcy

2. Our cycling marketing services

Epic Road Rides's audience are passionate road cyclists who are knowledgeable about their sport and love to travel. They rely on us for top quality, honest information that they use to plan their precious time on the bike.

That means we won’t endorse something unless we love it. Our best friend rule is paramount: we only recommend what we would recommend to our best cycling buddy. We want to be our readers’ trusted adviser. We always reserve the right to write what we want for our website.

As you will appreciate, we are very careful about which brands we work with. However, if we like what you do, we would love the opportunity to tell our readers about your brand in a positive, meaningful way that produces a real benefit to them and to you.

Examples of How we can help

1. Promote your destination

Do you work for a tourist board or destination management organisation that wants to encourage cyclists to visit?

We promise that if you show us your destination then we’ll build a cycling campaign that shows it to the cycling world. 

We'll do this by creating high quality, Google-search optimised articles about cycling in your destination. For example in-depth destination guides and cycle route guides as well as cycling event guides and articles on everything from the best climbs to the best family cycle trails. 

Whatever we write, we make it the best there is - and we'll do our utmost to ensure it's seen by cyclists researching their trips on our site and on Google.

We'll also put our heart into promoting it via our social media channels and engaged email list.

Social media post promoting destination

  • 2. Promote your service

Do you work for or run a business that cyclists need to know about? Perhaps a cycling holiday/tour company, bike hire platform or bike shop?

Let us tell our community about what you offer. Whether you want to advertise in one of our top ranking articles or showcase your knowledge via a new article that demonstrates your expertise, we would love to help.

Let us create a marketing campaign that uses our SEO expertise and makes the most of our strong social media and email channels, so we can give your service the exposure it needs. 

Cycling blog bike shop advertisement

3. Promote your product

Do you sell something you think our audience would love to know about?

Get in touch and let's discuss how we can help you get the word out about it - whether it's via an article, our gift lists, email newsletter, shop or our top-ranking articles.

Email newsletter promoting cycling kit

To get more details and a copy of our media pack, just email Clare at Get in touch today!

We met Clare in June 2018 and have been working with her and her team at Epic Road Rides ever since. We started by asking them to test and review our jerseys, bib shorts and accessories and were impressed by the elegantly written, fair and balanced reviews they produced, the standard of the photography and how the team went above and beyond our expectations.

We didn't hesitate in looking to develop a brand partnership with Epic Road Rides and we haven't looked back. In return for a monthly retainer, they provide a range of brand exposure that we'd struggle to get elsewhere and we're very pleased with the results. Our kit features in Epic Road Rides' fantastic guides and articles, which are seen by tens of thousands of cyclists and the content even includes links directly to our site to go along with our logo. We also collaborate with the team on content creation and social media and they help to support our product launches, posting photos of riders wearing the new ranges in aspirational locations which chimes well with our brand ethos.

It's an absolute pleasure dealing with the Epic Road Rides team. We love their energy and enthusiasm for what they do and have always found Clare easy to work with, considerate to our needs and highly professional. All in all, we're delighted to see our brand being showcased so positively to Epic Road Rides' engaged audience of cyclists and look forward to a long future of working together

Andy Gorman Operations Manager, Stolen Goat

3. What you’ll get from a campaign with us

We have worked with some of Europe's leading cycling brands, including Stolen Goat, Mallorca Cycling, Bike Breaks Girona, Cyclomundo and (more details below). We would love to use our expertise to bring exposure to your brand. 


Working with us brings the following benefits:


Epic Road Rides has an engaged readership of enthusiastic cyclists with high disposable income, so you know you’re reaching a very specific group of people.

We can partner with you to familiarise our readers with your brand.

Our content is varied (written articles, social media coverage, route maps, photography, video) and flexible (both in length and type). This helps ensure full coverage for your brand and allows us to tailor it to your needs.

Our content is also full of keywords that Google loves: great news for ongoing exposure via Google.

Our website has very visible sections on destinations, cycle gear and trip planning. This makes content very easy for readers to see and access as it is not buried in a blog feed.

We will help your destination/brand be top of our readers’ minds.


People that engage with Epic Road Rides trust us because we give them what they want: detailed, first-hand experiences that get beneath the surface of the rides we do, places we stay and cycling holidays we recommend. They often plan their travel, accommodation and activities having read what we have to say.


The quality of information Epic Road Rides provides sets us apart from our competitors and makes us the first port of call for our loyal readership. It is therefore vital to us that our articles, photos and videos are consistently excellent. If we work with you, we will apply our high standards and attention to detail to seek the best results in both what we produce and how we go about it.


We have a professional services background. This means meeting deadlines and providing a first class service is ingrained in Epic Road Rides’ ethos. We understand how companies work and what you need from us.

Return on investment

If you invest in our services, you’ll get real benefits. 

We deliver practical and useful campaign reports that highlight the key performance indicators you care about.

Epic Road Rides will always work with you to understand your requirements and will be honest and upfront in terms of what we think we can achieve for you. Our aim is always to exceed expectations. To date, we have always delivered on that.

We met Clare at the Tour of Cambridgeshire and provided her with one of our merino jerseys to trial and review. We found Clare easy to work with and are very happy with her work. The review she provided is detailed and well written. The photos are excellent. Her work went above and beyond what we expected.

Claire Pool Founder of Jura Cycle Clothing

We are launching Cyclon into the UK market and gave Clare some of our bike cleaning products to review. She produced a well-written and, above all, honest review which I loved reading and which will help promote Cyclon's products. I look forward to working together again in future!

Gareth Jones Director, Cyclon UK

4. Our clients

Below you'll find a selection of our current clients. Click on their logo and you'll be taken to one of the content marketing campaigns we've worked with them on.

stolen goat
Bike Breaks Girona Cycle Centre logo
Rat Race logo
Costa daurada
Pedal Britain logo
Kudos Cycling logo
Roadbike holidays logo
Cyclomundo cycling tours france and geneva
Bike Weekender logo
Velorizon France Bike Trips logo
Costa Brava logo

5. Get in touch

We would love to work with you!

Get in touch for our media pack and so we can put together a campaign package to meet your objectives and budget.

<-- -->